The stark realities of lengthening sales cycles and declining quota attainment underscore the critical state of B2B sales today.

It’s a crisis that is not being spoken about openly, but it is real.

This article not only highlights the urgency of the situation today, but it also maps out a clear path forward for sales organizations to adjust and thrive in the modern marketplace.

Ok, the title is a bit tongue-in-cheek, but I acknowledge that sales enablement is a serious subject.

And it is a hot topic right now.

But even though it’s on everyone’s lips, it’s surprising just how much confusion there is on what it actually is and what it's not, what's in and what's out, even among practitioners.

Sales Enablement, done right, can work wonders and really live up to its name. Done badly, it can become a costly mistake.

OK, let's start at the beginning with some fundamental questions...

Do you pitch or engage your prospects?

This article describes the difference between the two, and outlines an effective modern technique to open more sales opportunities for your business.

Selling isn’t getting any easier, that’s for sure.

In this article, Peter Strohkorb identifies the one main reason why your sales are slowing, and outlines the one solution you can apply right now to grow sales again.

Did you know that the sales funnel you’re relying on for your revenue is 125 years old?

Isn’t it time for an upgrade?

This article shows you how you can get more sales, faster with a modern buyer-focused sales funnel.

This article will show you…

1. Why you don’t need cheesy closing techniques at the end of the sales cycle to close a deal.

2. How, if you open right, the closing will take care of itself.

3. That the close will happen as a natural progression of your sales engagement.

This article on modern selling will show you…

• Why traditional b2b sales strategies are now failing to achieve the desired results

• Why and how modern buyers have changed how they buy

• What you can do to adapt and thrive in this new selling environment

Why are so many CROs failing?

Why do they last only 18 months in their role, on average?
This short article by sales specialist Peter Strohkorb describes the reasons and proposes 4 solutions for b2b organisations, CEOs and CROs to address and solve this big sales problem.

How can we sell more, faster? That’s the eternal question for all sales reps and leaders.

This article reveals five easy techniques YOU can use to sell smarter, not harder (our motto).

Courageous sales and business leaders who want to lift sales performance and revenues can take fresh ideas, different perspectives and new inspiration from this article.

Or, you can be offended. Your choice.

Are you a Sales Leader who wants to achieve and exceed quota?

Do you want to hear and learn from your peers about common sales challenges and solutions in a safe and confidential forum?

Are you tired of webinars and other talking head events?

Then this is for you!

Is your business actively turning prospects away?

Find out in this article by buyer-focused selling specialist Peter Strohkorb

In B2B Sales, there is a saying that you should sell the benefits that your product or service delivers, not the product or service itself.

Are you in Sales? In this time of hyper-competition it is more important than ever to connect with your target market effectively and decisively