Home > Articles & Blog

The Buyer-Focused Selling Blog

Hot B2B Sales Tips, Insights & Techniques

Looking for something specific? Search your topic here:

So Your Sales Are Down? Here’s Why It’s Not Your Fault — But What You Must Do Next!
sales strategy Peter Strohkorb sales strategy Peter Strohkorb

So Your Sales Are Down? Here’s Why It’s Not Your Fault — But What You Must Do Next!

The article highlights a critical shift in sales today: buyers have changed how they want to buy, and many sales organizations are struggling to keep up. Traditional sales tactics like cold calling, unsolicited emails, and hard sells are no longer effective. Modern buyers don't want to be sold to; they want help from someone they trust, who understands their challenges and can guide them to the right decision.

To succeed, sales teams need to stop focusing on their own products, processes, and quotas, and start focusing on helping buyers solve their problems. The key is to become a trusted advisor, not just a salesperson. When salespeople lead with empathy, industry expertise, and a genuine desire to help, they not only win deals but build long-term relationships.

In short, stop selling, start helping—and the results will follow.

Read More
How This Business Owner DOUBLED His Valuation In Just A few Months.
Peter Strohkorb Peter Strohkorb

How This Business Owner DOUBLED His Valuation In Just A few Months.

See How The Owner Of This Australian IT Services Business DOUBLED HIS VALUATION And Then Sold The Business.

Every business owner needs to have an exit strategy. Be it a trade sale, a public listing, or passing the business on to the next generation.
Either way, the business’ valuation depends strongly on its sales revenue.

This is how this business owner doubled the valuation of his business and then exited through a trade sale. 

Read More
Why Opening Is The New Closing.
Peter Strohkorb Peter Strohkorb

Why Opening Is The New Closing.

You need to establish a modicum of trust with your prospects or, at the very least, create rapport and curiosity, right from the first moment you reach out to a new prospect.

Read More
Overcoming The Unspoken Performance Crisis in B2B Sales Today.
Peter Strohkorb Peter Strohkorb

Overcoming The Unspoken Performance Crisis in B2B Sales Today.

The stark realities of lengthening sales cycles and declining quota attainment underscore the critical state of B2B sales today.

It’s a crisis that is not being spoken about openly, but it is real.

This article not only highlights the urgency of the situation today, but it also maps out a clear path forward for sales organizations to adjust and thrive in the modern marketplace.

Read More
The 3 Maturity Levels Of Sales Enablement & Revenue Operations.
Peter Strohkorb Peter Strohkorb

The 3 Maturity Levels Of Sales Enablement & Revenue Operations.

Sales enablement is a serious subject.

And it is a hot topic right now.

But even though it’s on everyone’s lips, it’s surprising just how much confusion there is on what it actually is and what it's not, what's in and what's out, even among practitioners.

Sales Enablement, done right, can work wonders and really live up to its name. Done badly, it can become a costly mistake.

OK, let's start at the beginning with some fundamental questions...

Read More
The True Reason Your Sales Are Slowing.
Peter Strohkorb Peter Strohkorb

The True Reason Your Sales Are Slowing.

Selling isn’t getting any easier, that’s for sure.

In this article, Peter Strohkorb identifies the one main reason why your sales are slowing, and outlines the one solution you can apply right now to grow sales again.

Read More
Modern Sales Prospecting: Why Opening is now the new Closing.
Peter Strohkorb Peter Strohkorb

Modern Sales Prospecting: Why Opening is now the new Closing.

This article will show you…

  1. Why you don’t need cheesy closing techniques at the end of the sales cycle to close a deal.

  2. How, if you open right, the closing will take care of itself.

  3. That the close will happen as a natural progression of your sales engagement.

Read More
This Is Next Level Selling: Do You Have What It Takes?
Peter Strohkorb Peter Strohkorb

This Is Next Level Selling: Do You Have What It Takes?

This article on modern selling will show you…

  • Why traditional b2b sales strategies are now failing to achieve the desired results

  • Why and how modern buyers have changed how they buy

  • What you can do to adapt and thrive in this new selling environment

Read More
More And More CROs Are Failing. Why?
Peter Strohkorb Peter Strohkorb

More And More CROs Are Failing. Why?

Why are so many CROs failing?

Why do they last only 18 months in their role, on average?
This short article by sales specialist Peter Strohkorb describes the reasons and proposes 4 solutions for b2b organisations, CEOs and CROs to address and solve this big sales problem.

Read More
How Not To Burn Your Prospect List.
Peter Strohkorb Peter Strohkorb

How Not To Burn Your Prospect List.

The Buying Environment Has Changed.

Your Buyers are not buying like they used to.

This article describes how your selling now needs to keep up.

Read More