Grow Your Sales Revenue With This Top Strategy That Works Fast!
As people working in sales, we know that the methodologies and lead gen techniques that have worked so well up until just a few years ago aren’t working as well anymore. We have all seen a significant shift in buyer attitude lately around the buying process.
You could sum it up this way:
Modern b2b buyers love to buy,
but they hate being sold to
Actually, let me rephrase that:
Buyers have never liked being sold to.
The reason this sentiment is coming to the fore now is that the pandemic has further heightened buyers’ sensitivities, and that they are no longer willing to put up with unsolicited sales pitches.
For better or worse, your mar-tech stack has made it super-easy to reach out to just about anyone, and in huge volumes. Many vendors have heeded the opportunity, but this relentless outreach has turned buyers off, making it now super-difficult to ENGAGE buyers in any meaningful business conversation.
Think about it:
Do you enjoy being spammed with irrelevant emails?
Bombarded with random cold calls?
Do you like being lured into accepting someone’s LinkedIn invitation only to be hit up with a sales pitch?
Do you enjoy being pitch slapped?
Right. Neither do your customers.
That is why buyers are responding to unsolicited sales pitches with their “delete,” “disconnect” and “unfollow” buttons in droves. Reaching them and ENGAGING them in a meaningful way has become super difficult.
Tons of reps are suddenly struggling to hit their quotas.
So, take heart! You are not alone in facing this challenge and in trying to find a new way to increase sales and revenue.
So, What Do Buyers Want These Days?
Modern buyers want sellers to understand their business opportunities, their risks and their challenges. They want to be educated, guided, and advised in ways that help them make INFORMED buying decisions.
You simply cannot meet these new needs at scale with the spammy outreach strategies of the past. That numbers battle has been fought and lost a long time ago.
Isn’t it time that we, as sellers, wake up to this new reality, and set a new plan of attack?
Sellers can’t just keep doing the same thing and expect different results.
Successful sellers are adjusting their sales engagement approach to account for these new buyer demands.
But, to keep up requires a mindset shift.
The New Mindset: How to Increase Sales Engagement and Revenue. Right Now.
As sellers, we need to engage our ideal prospects and customers with a purpose, not with a pitch.
How? By modernizing the sales funnel to align it with modern buyers.
Shift your sales focus from WHAT you want to sell and how YOU want to sell it...
To what your BUYERS want and how THEY want to buy from you.
There is a logical sequence to winning new buyers and closing more deals:
Understand WHO your ideal prospects and buyers are
Identify WHERE you can find them
Know how to reach out and – crucially – ENGAGE your buyers
Draw them into a meaningful business conversation with a Lean-Forward Moment
Learn how to beat out your competitors
Understand how to win the deal
Know how to turn your buyers into repeat customers
And, finally, turn your repeat customers into advocates for your business by getting them to refer new customers to you
This sequence is the modern, Buyer-Focused Sales Funnel that will enable you and your reps to hit the ground running through this changing marketplace AND give your customers a 5-star buying experience.
If your current sales funnel is not giving you the outcomes you need,
FIND OUT HOW TO GET A NEW, MODERN, BUYER-FOCUSED FUNNEL HERE.
Or, click the image below to discover your solutions:
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Here’s to your selling success!
Peter Strohkorb
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Phone AUS: +61 (0)411 865 301 | pstrohkorb@peterstrohkorb.com
Phone US: +1 (628) 246-1242 | peterstrohkorb.com
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