Please read right to the end for a nice surprise.

And feel free to share this article, if you like it. :-)

I gave an exclusive live talk on this subject in January 2021 on BrightTalk. It was called "Ten Ways To Win The Hearts And Minds Of More B2B Customers in 2021".

CLICK HERE to go there now.

1. An Axiomatic Statement

Let me start with a simple statement: No-one likes to be sold to any longer.

No-one likes to be sold to any longer.

Well, in reality, no-one really ever did like being sold to. But in 2021, and most likely beyond, your customers and prospects have taken a serious dislike to their day being interrupted by uninformed cold calls, unsolicited emails and unwelcome LinkedIn messages.

Yet, sellers still need to reach out to prospects to achieve their sales quota. So what is the solution?

2. A Logical Conclusion

It's simple:

Give your Prospects what they want.

So, what is it that they want now?

Well, what they don't want is self-obsessed, quota-focused sales reps ambushing them with unsolicited offers.

Instead, they want someone they perceive as a subject matter expert to help, educate and advise them. So they can make what they feel is a well-informed purchasing decision.

Therefore, the job of every seller now is to educate, guide and advise their prospects to HELP them make an informed purchasing decision that leads buyers TO BUY FROM THEM.

That last part is BOLDED because it is very important. Otherwise, you may well end up handing out your best advice, only to see the buyer take your recommendations elsewhere to make their purchase.

However, advising instead of selling requires an important mindset shift in sellers:

From: "We have all these products & services, how can we sell them?"

To: "We have all these prospects, how can we help them to buy from us?"

I.e. sellers need to stop focusing on products and on how they want to sell, and instead focus on their buyers and on how they want to buy.

3. The Solution

So, we are talking a mindset shift. What would this new mode of selling look like for you?

Introducing: The Buyer-Focused Sales Funnel.

This is the exact way how you now move a sale forward for both your Buyer and for you.

If conducted right, it will GUIDE your Buyers to BUY FROM YOU, and from YOU alone.

I invite you to CLICK ON THE IMAGE BELOW to discover exactly how you can leverage the Buyer-Focused Sales Funnel to accelerate your sales right now.

Or, if you are ready to know more, contact me directly at pstrohkorb@peterstrohkorb.com for a private and obligation-free conversation about how you and I together, can streamline and accelerate your sales funnel right now.

Please like and share this article with your network. :-)

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