Peter Strohkorb Sales Advisory

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Why Your 'Book A Call' Button Is Costing You Sales: Discover The Brutal Truth.

Why your “Book a Call” button is costing you sales.

Are you tired of seeing your "Book A Call" button go untouched?

You’re not alone.

In fact, only 28% of sales professionals hit their revenue quota in 2023, according to Salesforce.

The problem isn't just your CTA - it's how you're engaging with your prospects.

Or rather, how you’re asking them to engage with you!


The Hard Truth: No One Clicks Because They’re Afraid.

Your ideal customers aren't clicking your "Book A Call" button due to two specific fears. Let’s face these fears head-on:


1. Afraid of Being Hounded.

Your prospects dread being bombarded by sales reps once they share their contact details. This fear is valid. Imagine a business owner who filled out a software vendor’s "Contact Us" form, only to receive 20 calls and 16 emails in two weeks. This is not a made-up story, this really happened to one of my clients.

Such aggressive follow-ups put potential customers off for good. No wonder most buyers prefer to do their own online research first, before speaking to a sales rep.

Think about it: Are you unintentionally scaring your prospects away?


2. Afraid of Looking Stupid.

Your prospects come to you with challenges and expect you to be an expert who has more knowledge than they do. They are looking for insight and advice from you.

However, this knowledge gap can make them hesitant to ask questions, fearing they might look foolish. Remember, no one wants to feel embarrassed, even if their fears are unfounded.

Think about this: Are you creating an environment where your prospects feel comfortable enough to engage with you?


The Solution.

Think about it: Your prospects want to feel like they are well-prepared before they talk to you.

Fact is, they want to feel comfortable to ask more specific questions, close their knowledge gap, and feel that they are getting themselves into a position to make an informed buying decision.

So, why not give your prospects what they want: Create a safe and informative space for them where they can find all the answers they’re looking for.

But they’re not getting that from your website.

After all, your website is static. And generic. Plus, the answers don’t come to them. They have to go looking for the answers. It’s hard work for your prospects.

In short: They want to speak with someone knowledgeable who can answer their questions. But they don’t want to be sold to or pitched at.


How I Solved This Challenge For My Business.

I introduced an intermediary, called Peter's Sales AI. It is an AI persona that answers your questions in my tone and words, having been trained on over 1.5 million words from my books, blog posts, articles, and podcasts.

Peter’s Sales AI provides a safe space for my prospects to ask their questions, without fear of embarrassment. They can prepare themselves at their own pace and then book a call with me, feeling confidence that they’re ready.


Want to See Peter's Sales AI in Action?

So, just try it out. Ask Peter's Sales AI your questions and get your answers in a safe, pressure-free environment.

How About Getting An AI Like This For Your Business, Too?

If you like it, and you’re considering a similar AI solution for your business, then let's talk. 😀

I'd love to help you revolutionise your sales approach.