Lifting Sales Revenue - The #1 Strategy You Need to Know Now.
Foreword
Are you wondering how to increase revenue and sales in your business? Is it because you noticed that the methodologies and lead generation techniques that worked so well for you just a couple of years ago don't work so well now?
Why is that?
Modern b2b buyers love to buy,
but they hate being sold to.
Well, let me rephrase that.
In reality, they have never really liked being sold. The reason this sentiment is now coming to the fore is that the pandemic has further heightened buyers' sensitivities and has made it now blindingly obvious.
Buyers are responding with their "delete", "disconnect" and "unfollow" buttons in droves. Which means reaching them and ENGAGING them in a meaningful way has just become super-difficult.
Your mar-tech stack has made it super-easy to reach out to just about anyone on the planet, and in huge volumes.
But the constant outreach has turned buyers off, making it now super-difficult to ENGAGE your ideal clients into a meaningful business conversation.No wonder tons of reps are struggling to make their quota.
Why is that?
For what seems like forever, buyers have had to deal with tons of personal, financial, business, physical and mental health challenges, all at the same time. The last thing they want now is to be ambushed by faceless spam cannons with broadly-worded, unsolicited and poorly targeted sales pitches.
We simply need to stop selling like it's still 2018, and change our prospect engagement approach to suit today’s buyers.
Take yourself as an example:
Do you enjoy being spammed with irrelevant emails? Bombarded with random cold calls? Do you like accepting someone's LinkedIn invitation to connect with you, only to be hit up with a pitch slap ?
Neither do your customers.
2. So, what do buyers want these days?
Modern buyers want sellers to understand and highlight their business opportunities, risks and challenges.
They now want to be educated, guided and advised in ways that help them make informed buying decisions.
You simply can not achieve this at scale with spammy outreaches. That numbers game has been fought and lost a long time ago. Isn't it time sellers wake up to the new reality and change the game they're playing?
Sellers can't just keep doing the same thing and expect a different result.
3. The Solution: How to increase sales engagement and revenue right now
Buyers have changed. Now sellers need to adjust, which means that sellers now need to engage their ideal prospects and customers on the buyers’ terms.
How?
Modernize your sales funnel to align with modern buyers.
Shift your sales focus from what you want to sell and how you want to sell it, to your Buyers and how they want to buy.
OK, so how does that work in practice? And how can it work in your business?
By doing this:
Engage your buyers in a way that is meaningful for them.
Draw them into a business conversation that is valuable for them.
Educate, help and guide them to understand that whatever it is you're selling is the right choice for them.
In short: Do what is right FOR THEM.
If you do, you can achieve the same successes as my other clients.
To your selling success!
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