Modern Sales Transformation - Why Do It? - Why Now? - Is Your Business Ready?
Setting The Scene
This article is based on 25+ years’ sales industry experience, plus on another 11+ years’ sales advisory, which makes it the definitive success guide to lifting your sales right now.
Let’s start with an axiom:
Yes: Selling Is Hard, And Getting Harder.
So: What Can You Do To Make It Easier?
Find out now:
Either…
Jump on a quick free Readiness test (click on the image)…
Or read on…
Or both… :-)
Free Sales Transformation Readiness Test
OK, you decided to read on, thank you. So, let’s get into more detail…
Why Sales Transformation? Why Now?
Let me start with an important question:
Are you still using this conventional selling model?
You probably are. And you’re probably OK with it. After all, the traditional Sales Funnel model above is still the most used selling model in the world today.
Millions of businesses use it every day to reach out to new prospects, to advance their engagements, and to close sales.
Millions of CRM systems are programmed to follow it, to measure and manage the progress of sales opportunities through its stages.
But, the same millions of businesses are now being let down by the old sales funnel as they are now finding it harder than ever before to achieve their sales objectives.
For some reason, the old sales funnel is just not as effective as it once was. The shine has come off it.
Something has changed…
2. Why Is the Old Sales Funnel no Longer Working?
Frankly: It’s because it is as outdated as the automobile in the picture above.
Did you know that the common Sales Funnel, the standard selling model still in use in businesses all over the world today, was originally invented back in 1898? Yes, more than 120 years ago.
Don't believe me? Check Wikipedia.
Indeed, it was invented around the same time as the first automobiles. Way before the internet, at a time when all the information was in the hands of the Sellers, and none was in the hands of Buyers.
So, the old sales funnel really is really a Seller-centric selling model.
The pandemic has changed your Buyers forever.
They now really hate being ambushed and bombarded with unsolicited sales pitches.In short: They no longer tolerate your old selling practices.
But many Sellers are not listening to their Buyers as businesses largely continue on in their old ways, hoping that doing the same old thing will deliver a different result.
Yet, listening to your Buyers could yield superlative results for you and for your business.
After all, Buyers still love to buy.
But they now expect Sellers to be subject matter experts who can ADVISE AND HELP THEM to make informed buying decisions.
In other words: Buyers now want Sellers to be Buyer-Focused.
3. So, How Can You Make Your Selling More Buyer-Focused?
Answer: You apply a proven strategy:
You adjust your mindset.
You stop focusing on your products and services. You focus on your Buyers, and on their needs, instead.
You put yourself into your Buyers’ shoes. You think in their head.
In your sales engagements you ask yourself: “What would I want next, if I were the Buyer?”
You advance to Buyer-Focused Selling.
Why not take the first step?
Gain clarity on your Sales Transformation opportunities, and also on your gaps.
Learn how you can move forward, and where you can take your business from here.
Take the Free Sales Transformation Readiness Test.
Just click on the image to the right…
Take the free Sales Transformation Readiness Test
Then…
Let’s have a private conversation about how a new sales strategy may fit into your business, why you’d want to consider it, and how you can get started right.
Get free and actionable advice.
Schedule a complimentary Advisory Call with me next.Don’t worry: This is an obligation-free offer.
Just click on the image on the right to schedule our call.
Schedule a complimentary call with Peter Strohkorb here
I look forward to discussing your Business and its Sales Transformation opportunities with you.
Here's to your new selling success,
Peter Strohkorb