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Growing Your Existing Accounts: Meet The "Land And Expand" Strategy.
Did you know there are 6 specific steps to growing an existing account?
In the world of B2B sales, landing an initial deal within a large organization is an achievement worth celebrating. However, many sales professionals make the critical mistake of stopping there. They miss out on the golden opportunity that lies within the same account: expanding their footprint into other departments, business units, or geographies within an existing customer organization.